PERENCANAAN SRATEGIS PEMBANGUNAN OBJEK WISATA DAERAH DAN PENINGKATAN JUMLAH WISATAWAN (STUDI ANALISIS WISATA PANTAI KENJERAN SURABAYA)

Abstract

Abstract: : Tourism can be define dasa whole activity by people who do traveling to stay in one place out of the daily activities for not more than one year for leisure, business, and other purpose.  Eco tourism as mentioned on UUNo.9 year1990, article16 as an objects groups for an attractive tourism can be defined as a unique travel at national park, forest and nature tourism. Bay tourism and marine tourism is apart of Eco tourism. Marine tourism development in generalis an effort for developing and using tourism object and marine tourism in Indonesian sea. The consumers behavior patterns  from the tourist, they are not focus on leisure enjoying sun, sea and sand but change to higher tourism, that is enjoying the product or cultural creation and heritage. Than nature or ecotourism from one place to other country.This change need to betaken care with alot of  development tourism product also promotion on government and self  investor. Marine tourism activities will need a big investment, condition, and law.To handle all this complex problems with optimal,will need to arrange regulation in order using the potential of the sea for tourism activities in marine tourism development. Indonesia so rich with marine assets that can be use or oriented, so that the marine tourism development paradigm must be handle soon with the regulation from all parties, to explore all marine tourism potential through strategic planning with obeying the save principal.

Keywords: Strategy, Planning, Development.

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